Aptar beauty + home supplies top packaging for Zadig & Voltaire TOME 1 fragrance line

By Katie Nichol

- Last updated on GMT

Related tags: Perfume

Aptar beauty + home has supplied the top packaging for the new fragrance line from casual chic fashion brand Zadig & Voltaire that is manufactured under licence by France-based Clarins Group.

Zadig & Voltaire TOME 1 comprises two fragrances: one for women and one for men. The products are available in 30ml, 50ml and 100ml formats.

La Pureté for Her contains extracts of green tea and tonka bean, with floral notes of peony, bergamot and orange blossom, while the spicy and floral La Pureté for Him contains extracts of musk, sandalwood and tonka bean along with notes of orange blossom and bergamot.

Customized version of V4 crimp pump

Aptar beauty + home’s marketing and innovation manager Patrick Bousquel told CosmeticsDesign-Europe.com that for Zadig & Voltaire TOME 1, the company proposed a customised version of its flagship V4 crimp, which the Clarins Group had previously used for other brands such as Mugler and Azzaro.

As Sandra Guegot de Traoulen, purchasing coordinator for the Clarins Group, explains,"Aptar beauty + home proposed its VP4 pump in a 100 mcl dosage with a metal actuator, a collar and an engraved metal cap with tightening insert.”

Engraved logo on metal cap

Using its experience in embossing and engraving logos on actuators and caps, Aptar beauty + home adorned the metal cap with an engraving of the Zadig & Voltaire logo for a luxurious final touch. For all the components used in the top packaging, matte black anodizing was selected to fit with the design element of the brand.

“Choosing the matte black actuator, crimp pump and collar from the same supplier ensures a perfect match of intensity and tints and level of matte finish on the actuator collar and cap,”​ Bousquel highlighted.

Related topics: Packaging & Design

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