The 8th edition of PCD opens its doors tomorrow

By Michelle Yeomans

- Last updated on GMT

Related tags: Technology

The 8th edition of PCD opens its doors tomorrow
The 8th edition of PCD dedicated to packaging innovation for perfumes and cosmetics kicks off tomorrow, the 8th of February for a two day exhibition in Paris.

Every year, the event is a key meeting point for brand experts and their main packaging suppliers to take stock of the industry and launch new projects.

For the first time the Aerosol & Dispensing Forum will also take place​at the same time in the same exhibition hall, thereby providing even greater content in terms of innovation to explore like sprays, foams and powders.

Awards ceremony

The prizes are awarded by an independent jury comprising of journalists and packaging experts in the perfumes and cosmetics field.

According to Christophe Coquard of Guerlain; “The PCD award is a form of recognition for the profession. The distinction lies in the technical challenge. It is necessary fully to master injection parametres to drive luxury values.”

Programme trend

The 2012 conference programme covers some of the most striking and important developments in the packaging segment, but has a particular focus on technology this year, an area that is being driven by devices such as smartphones and tablet computers that are shaping demand for consumers goods and the packaging.

The two-day event will begin with a morning innovation workshop that will look into the best ways to patent a new packaging design innovation or technology.

This workshop will include presentations from Christian Dermbure, a trademark and design attorney, which will be followed by a panel discussion, together with another presentation by Benoit Lejeune, patent engineer and European agent for chanel.

The second morning session will look at how electronics are playing an increasingly important part in cosmetics, which will consider topics such as ways to measure the results of cosmetics formulations, as well as how electronics can be used to catch the attention of consumers.

Related topics: Packaging & Design, PCD Congress 2012

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