PZ Cussons expands its beauty division with acquisition of hair care brand
UK-based PZ Cussons has acquired a hair care brand from Australian company Sabre Group expanding its recently formed beauty division.
With the acquisition of Fudge, PZ Cussons is investing a total of £25.5m in cash, which is expected to be completed by the end of January.
“The acquisition of Fudge further strengthens our newly formed beauty division and broadens its category participation”, said Alex Kanellis, PZ Cussons CEO.
“The geographic and distribution footprint of Fudge is a perfect fit with the current brand portfolio and we see further opportunity to develop the brand’s international potential.”
