PZ Cussons expands its beauty division with acquisition of hair care brand

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UK-based PZ Cussons has acquired a hair care brand from Australian company Sabre Group expanding its recently formed beauty division.

With the acquisition of Fudge, PZ Cussons is investing a total of £25.5m in cash, which is expected to be completed by the end of January.

The acquisition of Fudge further strengthens our newly formed beauty division and broadens its category participation​”, said Alex Kanellis, PZ Cussons CEO.

The geographic and distribution footprint of Fudge is a perfect fit with the current brand portfolio and we see further opportunity to develop the brand’s international potential.​”

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