The main aims of the products is to smooth wrinkles and repair damaged skin by mimicking natural chemicals and penetrating the skin’s surface causing a manufactured stimulus to the skin and regenerate damaged cells.
The new formula was created by the French company’s experts in ‘glycobiology’, which the company explains is the science of using naturally occurring sugars to improve health.
Reported in UK national newspaper the Daily Mail, researchers have found improvements in skin’s elasticity, thickness and smoothness.
Bruno Bernard, research director at L’Oreal, said: “There is still much more to cell signalling and the ageing process, but all the cosmetics we had before were acting on the surface. Now we are able to create a rejuvenating effect on the deeper levels of the skin.’
L'Oreal expects that its shot at harnessing the technology, registered as Glycanactif, will prove a popular addition to the £2 billion (€2.4bn) British cosmetics market, according to the Mail.
Meanwhile Peter Seeberger, a director at the Max Planck Institute in Berlin, has been working with L’Oreal on the project, and commented: “The research has shown clear beneficial biochemical changes [to skin quality], both in the laboratory and in human studies.”
“I’m interested in health, not face paint, but I was very surprised to find out how much real scientific experimentation was going on in a cosmetics company. I could see a value for our work in collaborating with them,” he added.
With a number of companies looking into this area, it remains to be seen how effective the product is and how well it is received once it is launched.