Unlucky-for-some but not Inter Parfums as it inks 13 year license agreement

By Andrew McDougall

- Last updated on GMT

Related tags Perfume

Unlucky-for-some but not Inter Parfums as it inks 13 year license agreement
Inter Parfums has entered into a 13 year worldwide license agreement with fellow French firm La Maison Repetto for the creation, development and distribution of fragrances under the latter’s ‘Repetto’ brand.

The agreement will commence on January 1, 2012 and will see Inter Parfums attempt to carve out a signature fragrance line for Repetto, a name that is known best in the world of dance.

For a number of years Repetto has developed collections in its signature style ranging from dance shoes, ballet slippers, flat shoes, and more recently handbags and luxury accessories, with fragrance about to become the latest string to its bow.

Repetto hot to trot

“This collaboration provides an occasion for both to write a new page in their respective histories,”​ said Jean Marc Gaucher, chairman and CEO of Repetto.

“We believe that this offers real opportunities for creating a range of poetic, glamorous and ultra-feminine fragrance lines,"​ added Inter Parfums SA CEO, Philippe Benacin.

Repetto is already well known in its focal market, Europe, but will now target international expansion targeting South Korea, Japan, and Asia as a whole in particular, thanks to the collaboration with the Burberry perfume maker.

The first fragrance line is expected to be launched in 2013 by Inter Parfums’ France-based operation.

The fragrance firm saw its own extension pay off earlier in the year after the company registered a huge increase in third quarter sales, mainly driven by the launch of Burberry Body.

Inter Parfums figures on the rise

The company said sales grew 42 per cent to €109.5m, from €84.8m in the corresponding period last year.

For the first nine months of the financial year the results were not quite so spectacular, with sales up 15.7 per cent at constant exchange rates to €272.5m, an increase of 18.7 per cent at comparable translation rates.

Burberry fragrance sales were up 30 per cent for the third quarter due in great part to the extension of the brand with the new line’s global launch.

Burberry fragrance sales are by far the companies top-selling brand, with sales growing from €50.5m in the corresponding period last year, to €65.3m for the current quarter. The next biggest brand sales was Jimmy Choo with sales of €8m.

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