POLA is purchasing 100 per cent of the shares from Jurlique, a natural skin care company with a strong market position in Australia, currently experiencing growth in Asia.
Jurlique president and CEO, Sam McKay, explained that Japan-based POLA were a good match for the Australian firm, as both could build on a strong presence in Asia, as well as building in the Americas.
“The transaction with POLA presents Jurlique with a unique opportunity to accelerate global growth, whilst simultaneously leveraging a number of the synergistic opportunities between the two companies,” McKay told CosmeticsDesign-Europe.com.
Key market representation
“The brand continues to resonate very strongly with the Asian consumer and we have outstanding representation in the key markets.”
Whilst Jurlique’s existing presence in Asia is strong, the company feels there is significant upside, both in terms of improved productivity and new distribution with this deal, including in the Americas.
“The America’s led by Mary Beth Peterson remains a key strategic focus for Jurlique, we have a built a nice multi-channel operation with significant growth potential with further investment in brand awareness,” added McKay.
The Jurlique president also explained that despite initial emphasis put on building the Asia, Americas and Australian markets, Europe would become a focus in 2012.
Further potential in Europe
“Europe has enormous potential and we continue to have encouraging discussions with a number of key retail partners,” McKay said.
POLA Orbis also operates in overseas markets, including China and Russia, employing a multi-channel strategy with multiple brands to meet diversified customer demands and increase market share.
Jurlique, too, has a multi-channel business model that encompasses concept stores, department stores, specialty retailers, spas, duty free / airlines, and e-commerce in Australia, Asia, the United States and Europe.
“[With] the importance of producing highly effective products, Jurlique continues to lead the global market in delivering consumers efficacious natural products. Efficacy is critical in all markets, and we definitely see category variances, the importance of whitening in Asia is a good example,” concluded McKay.