BASF targets consumer demand for multi-functionality with launch of emollient
Cetiol RLF which is Ecocert-approved, has been launched by BASF’s chemical care division as “more consumers, especially those with sensitive skin are looking for nourishing and soothing products”, according to the company.
“Cetiol RLF helps to satisfy the needs of consumers with … sensitive skin”, says Fabio Triggiani, marketing personal care BASF. “Its proven mildness, along with its hydrating effect and the light skin-feel, can enhance people’s sense of well-being.”
Multi-functionality tested
The multi-functionality claims of Cetiol were independantly tested which include tape stripping, at home-use, and a sensory assessment.
Tape stripping consists of applying and peeling a tape to remove the top layer of skin. The company claims the findings showed no irritation to any of the subjects including those with sensitive skin.
The at-home use test found that after two applications per day to the face for 28 days, 95 per cent of participants stated “the test product creates a pleasant skin feel directly after application”, 100 per cent stated that the test product “hydrates [the] skin” and 90 per cent felt their skin had “become softer”.
The sensory assessment was carried out in comparison to a leading pharmacy brand which the company did not disclose, with results provided by BASF showing Cetiol had a lighter feeling and slightly better softness and care feel.
In addition, BASF has labelled the emollient Cetiol as a natural ingredient made solely from renewable feed-stocks via a catalytic process using enzymes which it claims helps to reduce emissions, but did not elaborate on either.
