BASF targets consumer demand for multi-functionality with launch of emollient

By Pooja Kondhia

- Last updated on GMT

BASF targets consumer demand for multi-functionality with launch of emollient
Germany-based chemicals manufacturer BASF SE has launched a multi-functional emollient in response to growing consumer demand for value-added products.

Cetiol RLF which is Ecocert-approved, has been launched by BASF’s chemical care division as “more consumers, especially those with sensitive skin are looking for nourishing and soothing products​”, according to the company.

Cetiol RLF helps to satisfy the needs of consumers with … sensitive skin​”, says Fabio Triggiani, marketing personal care BASF. “Its proven mildness, along with its hydrating effect and the light skin-feel, can enhance people’s sense of well-being​.”

Multi-functionality tested

The multi-functionality claims of Cetiol were independantly tested which include tape stripping, at home-use, and a sensory assessment.

Tape stripping consists of applying and peeling a tape to remove the top layer of skin. The company claims the findings showed no irritation to any of the subjects including those with sensitive skin.

The at-home use test found that after two applications per day to the face for 28 days, 95 per cent of participants stated “the test product creates a pleasant skin feel directly after application​”, 100 per cent stated that the test product “hydrates​ [the] skin​” and 90 per cent felt their skin had “become softer​”.

The sensory assessment was carried out in comparison to a leading pharmacy brand which the company did not disclose, with results provided by BASF showing Cetiol had a lighter feeling and slightly better softness and care feel.

In addition, BASF has labelled the emollient Cetiol as a natural ingredient made solely from renewable feed-stocks via a catalytic process using enzymes which it claims helps to reduce emissions, but did not elaborate on either.

Related topics: Formulation & Science

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