Newcomers and famous names making waves but fragrance house brands are still the big fish

By Andrew McDougall

- Last updated on GMT

Related tags: Perfume, Odor, Aroma compound, Yves rocher

Newcomers and famous names making waves but fragrance house brands are still the big fish
Established fragrance houses remain the most demanded by UK consumers this autumn, despite a buzz generated around celebrity perfumes and market newcomers.

A study by a social price comparison and review website analysed autumn's fragrance trends and founds that fashion house favourites are most widely discussed by users.

Results found that the fragrance spotlight still remains on the big perfume houses. French perfume and cosmetic house Yves Rocher, which has been around since the 1920s, was one of the brands singled out as ‘in-demand’, along with established perfume brands such as Chanel.

The French fashion firm's Chance and Coco Mademoiselle are leading the fight for the traditional fragrance houses, with Gucci Pour Homme and Elizabeth Arden also generating sustained interest from consumers in the UK.

Sustained interest

Sustained interest in designer brands is still the biggest trend in the fragrance market at present; however this autumn has been a big season for perfume newcomers and famous name fragrances, according to dooyoo.co.uk.

September was a big month for new releases in fragrances, with Yves Rocher launching its new scent, but also say new players emerge with a degree of success.

The British public were treated to new releases from department store Marks & Spencer amongst others, all relative newcomers to the perfume industry.

Newcomers and famous faces

The UK chain, best known for its clothes store and supermarket, launched its Adored brand in early September and received positive reviews from the online world.

Review site dooyoo noted that the presence of non-specialist perfume brands is growing in size and stature, although this is not necessarily at the expense of designer names in the fragrance world.

As the holiday season approaches, dooyoo also said it expects sales of celebrity perfumes to begin to grow, with gift sets also being a popular feature around the Christmas period.

The autumn study showed that famous name fragrances continue to generate a huge portion of perfume discussion, and consumption, with stars such as Britney Spears, Kylie Minogue and Rihanna all generating buzz.

Related topics: Market Trends

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