Eastman taps into the trend for refills, and snaps up the Luxe Pack green prize

By Simon Pitman

- Last updated on GMT

Related tags: Luxe pack, Cosmetics

Eastman’s Chronos packaging, designed for Brazil cosmetics player Natura, has won the 2011 Luxe Pack in Green award at last week’s Luxe Pack Monaco event.

Tapping into the trend for recycling and refills, which was was highly evident at the event, the packaging was selected by a jury of sustainable development professionals from the packaging industry, as well as the media.

“It was a total surprise to win this award, we really did not have any idea we would triumph like this,”​ said Lisa Williams, Eastman cosmetic packaging application developments-global leader, speaking to CosmeticDesign-Europe at the show.

Significant contribution on sustainability

“Having said that, this packaging really does make a significant mark when it comes to sustainability, as every aspect of its design has taken into consideration the impact it will have on the environment,”​ Williams explained.

Designed especially for the Brazilian cosmetics giant Natura, where the packaging has particularly strong eco-friendly credentials is in both its design as a refillable cosmetics jars, combined with the fact that the process required to manufacture it is significantly more efficient.

Designed with luxury aesthetics and also incorporating a tactile feel, the packaging has been developed to easily snap on and off the refill packs for Natura skin care products, giving consumers the chance to reduce the amount of packaging they purchase and lower their carbon footprint.

Luxury consumers want sustainability combined with looks

This fits in well with the mindset of the luxury cosmetic and personal care consumer, who is keen to reduce the environmental impact of their purchases, without having to sacrifice the aesthetic aspect of the product.

The jar is made from Eastman’s glass polymer, which is a 45 percent renewable organic material, but on top of that it also dries 25 percent more quickly than conventional co-polyesters and can be processed at 20 percent lower temperatures, factors that result in lower energy consumption and faster manufacturing times.

The Luxe Pack In Green jury also awarded Lumson a special mention for its TAG (Techno Airless Glass) system, which has been designed to provide technical and functional characteristics based on the company’s Eco-Lock system, which can be easily separated from any type of plastic component for re-use.

Related topics: Packaging & Design

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