Twistub features a patented dispensing mechanism which prevents product waste and has been designed to enable cosmetic brands to incorporate refill packaging into their ranges.
“We are passionate about getting this product to market, so that the environmental benefits that come with it can be brought to bear in the world of cosmetics,” commented Twistub director Stephen Eldred.
Potential saving of millions
Twistub claims that if one million customers were to buy the product and 18 refills over a three year period, then there could be a manufacturing cost saving of around £8m (€9.1m) and a reduction of weight of around 680 tonnes of plastic when compared to traditional pumps.
The company believes it only needs one or two ‘influential’ brands, or a number of smaller environmental companies to fully embrace the difference it claims the product can make, as well as backing environmental pledges.
“With a bit of investment in evaluation and tooling Twistub can become the perfect product to allow them to rise above the crowd and make their mark in innovation and sustainability. And the ongoing manufacturing cost saving promises an extremely healthy ROI,” claims Eldred.
The pack has been in development for years and is designed for creams or lotions, and Twistub is hopeful the concept will pick up interest by the end of November.
Let’s twist again…
The package comes in two parts, a dispenser and a refill pack (Twispak). Twisting the base of the pot dispenses a precise amount of the cream through a small aperture in the top of the refill. When empty, the Twispak can then be replaced and the dispenser reused again and again.
In addition to the environmental benefits – the refill is also recyclable – the decrease in materials used can help manufacturers make financial savings. According to Twistub, the cost of manufacturing the refill is one seventh of that of the dispenser.
The company also claims that the packaging system can help reduce contamination of the product as consumers do not need to put their fingers into the pot. Twistub suggests that this, along with a reduction in exposure to air, could result in a potential reduction of preservative levels in the formulation.