Ageing population influencing the growth of nutricosmetics - Euromonitor

By Pooja Kondhia

- Last updated on GMT

Related tags: Nutrition, Euromonitor

The ageing global population is driving the nutricosmetics market and in particular supplements due to factors such as an increased awareness of self-care, age-prevention and general health and wellness.

According to a report published by Euromonitor, as life expectancy is continuing to rise, the global population is ageing, which is having an effect on the health of consumers.

Treating poor health is a costly burden for both consumers and healthcare systems, and has resulted in government programs to educate new generations of children and young adults on preventing ailments as well as advising older people that it is never too late to start changing habits for a healthier lifestyle.

This has included government-sponsored campaigns encouraging people to eat healthy food and beverages.

Consequently, campaigning for better lifestyles and bodies, inside and outside, has had a knock-on effect of spurring the nutricosmetics market with the introduction of beauty foods and supplements.

Increased awareness

Concepts like health, beauty and improving the effects of ageing are resonating with consumers, particularly the older generation, according to the report.

Available in pill, tablet, liquid and food forms, beauty-enhancing pills make up the majority of nutricosmetic sales whilst yogurt and yogurt-based drinks are proving to be the most popular form of beauty food.

However, despite governmental push in the direction of food and beverages, which is affecting the vitamins and dietary supplements category, supplements are still the leading category in the market.

Supplements lead

Sales of supplements increased between 2006 and 2010, as they are a more established format for treating specific problems with the body, because of the general mindset of taking pills to treat medical ailments.

Consequently, consumers are still more familiar and comfortable with the idea of beauty supplements than of beauty foods.

Between 2006 and 2010, the supplements market grew from just over US$2 billion (¢1.38 bn), to just over US$3 billion (¢2.07 bn) annually, in comparison to food and drinks, which increased from approximately US$0.8 billion (¢0.56 bn) to just about US$1 billion (¢0.7 bn).

Beauty From Within Conference 2012

CosmeticsDesign has once again teamed up with its sister publication NutraIngredients to host the second Beauty From Within Conference in Paris on 27th October 2011.

This year's conference will take a look at the challenges behind the education and marketing of nutricosmetics to consumers as well as covering scientific validation, new product forms and categories and exploring how to overcome the current regulation confusion.

For more information on speakers, the programme and to book your delegate place, please visit the conference website​or email pbasreraprf@jeoz.pbz

Related topics: Market Trends

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