Beauty from within drink targets anti-ageing market

By Pooja Kondhia

- Last updated on GMT

Related tags Skin

A drink supplement containing hydrolysed collagen, hyaluronic acid, borage oil and vitamins to target the anti-ageing category, Pure Gold Collagen, has been developed and launched by Minerva Research Labs.

The primary ingredient in the formula is 5g of hydrolysed collagen or Peptan, which is highly digestible, helping to preserve the skin’s elasticity and firmness, according to the research company.

The addition of hyaluronic acid is also a feature as it encourages efficient absorption of collagen by the dermis, which is the lower layer of the skin.

Bottled youth

The hydrolysed collagen drink pure gold collagen is being sold in 50ml bottles retailing in the UK at £3.60 a bottle, with the company stating that it should be taken every day for at least four weeks to see results.

Another way to target wrinkles, fine lines and sagging skin from the inside out, the Pure Gold Collagen drink combines hydrolysed collagen and hyaluronic acid, which work together to add moisture and plump the dermis.

The collagen drink can be either complementary or a natural alternative to invasive treatments like botox and fillers​,” commented Tony Sanguinetti of Minerva Research Labs.

Commenting further, he said one of the main benefits of oral ingestion of the ingredients is the fact that the formula works on the lower levels of the skin, as it is more effective than creams that work on the epidermis only.

Further benefits highlighted were that one bottle could include 50 times more nutrients and active ingredients than a pill, thanks to its larger volume; the company also claims that a drink is more appealing than taking a pill and often tastes better.


Minerva Research Labs states that clinical trials were carried out in France in 2008; 10ml of hydrolysed collagen peptan was given for a period of 12 weeks, with noticeable results.

Of the 47 participants who took part in the trials, an increase in skin hydration of 28 per cent, a 19 per cent increase in skin suppleness, a smoothing of micro relief furrows by 26 per cent and a 30 per cent decrease in wrinkles, was seen.

Beauty From Within Conference 2012

CosmeticsDesign has once again teamed up with its sister publication NutraIngredients to host the second Beauty From Within Conference in Paris on 27th October 2011.

This year's conference will take a look at the challenges behind the education and marketing of nutricosmetics to consumers as well as covering scientific validation, new product forms and categories and exploring how to overcome the current regulation confusion.

For more information on speakers, the programme and to book your delegate place, please visit the conference website ​or email pbasreraprf@jeoz.pbz

Related topics Market Trends Skin Care

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