Inter Parfums signs yet another license agreement for 12-years with Balmain
Replacing a previous license which was terminated by mutual consent, the new agreement will begin on January 1st 2012.
Licensee rights
The new license will give Inter Parfums the right to create, produce and distribute perfumes as well as ancillary products under the Balmain brand.
Furthermore, the French subsidiary Interparfums SA, as well as taking over the production and distribution of existing Balmain fragrances for men and women, will also launch a new fragrance line.
The new fragrance is scheduled to be launched at the end of December 2012.
Positive expectations
Commenting on the partnering with Balmain, Phillipe Benacin, CEO of Interparfums SA said, “Balmain represents a unique brand in today’s world of fashion. The creative choices and original and high prestige style developed through its different collections provide a strong basis for differentiation in preparing for our future launches under the brand.”
Reiterating this, the CEO stated, “Inter Parfums has an established track record of expertise developed under the leadership of its founders Phillipe Benacin and Jean Madar whose high standards of professionalism, I have been able to appreciate for nearly 20 years.”
From partnership to partnership
As well as signing an agreement with Balmain, in the past year alone, Inter Parfums has entered in to licensing agreements with Anna Sui, Lane Bryant and Boucheron, with an extention of its license with Burberry.
The license with Anna Sui is for a period of 10 years, with the license for Lane Bryant running through till December 2015 and the license with Boucheron being for a period of 15 years.
