With an initial range of two products, an all-in-one family remedy cream and an all-in-one anti-ageing cream, the ethical and natural claims made by the company stem from trying “to get products and ingredients as close to nature as it gets”, Jeroen Proos, co-founder of Human+Kind, told CosmeticsDesign-Europe.com.
Furthermore, the idea has stemmed from a lack of chemical-free products on offer; “The idea for Human+Kind started when we realised it was difficult to buy natural skincare products which did not contain harmful chemicals”, stated Proos.
Open and truthful as a brand
As such, the company has stated it is an open brand with a truth panel which provides full disclosure on all ingredients used, promoting the brand with the slogan: No chemicals, No colourants, No parabens, No perfume, No animal testing and No additives.
In reference to the two all-in-one products, Human+Kind says its philosophy for creating multi-purpose products is to give the consumer multiple benefits rather than get them to spend money on a various different products.
Additionally, despite entering a heavily competitive market, the company’s claims to have unique products is down to the right mixing process – the formulation and a very high percentage of active ingredients.
For example, one of the ingredients used in the products is organic Acmella Oleracea; originating from Peru and Brazil, it is a cultivated and non-endangered species known for its medicinal properties.
The company claims both products have been dermatologically tested, allergy screened and suitable for sensitive skin.
The brand’s packaging has been produced in conjunction with M&H Plastics; “the overall brand identity conveys the company’s natural philosophy featuring graphic illustrations of the various plant extracts in green and lavender card outer cartons,” commented Human+Kind.