The goal behind the new OMG! range from CRC is to provide a salon look at value-for-money prices, and M&H were selected to manufacture the bottles.
“Our aim was to create a distinctive, eye-catching brand image for this fresh new range,” explained Theresa Taylor of CRC Innovations.
“We chose products from M&H’s standard range so that we could offer these to our customers at a cost-effective price point, and it is the careful selection of style, material and colour which gives them such an individual look.”
The range comprises of three different shampoo variants, four shower gels and hair styling gels and waxes.
Specific packs for specific products
The UK-based packaging firm was called upon to produce 400ml PET bottles with flip top caps for the shampoos as well as 420ml hooked shower gel PCTG bottles.
The wax products were packaged in M&H’s 100ml PP jars, whilst the styling gel is housed in 200ml tubes.
The packs are all decorated with strong black packaging featuring colourful graphics printed in primary colours onto a series of monotone-style faces.
It is not the first time a company has turned to M&H with the blueprint of creating a pack that is aesthetically pleasing as well as cost effective.
In March, skin care brand Organis Apoteke chose M&H to package its latest organic product range, featuring facial cleansers and cleansing gels.
They were packaged in simple white 125ml non-aerosol tubular bottles, which are part of M&H’s vast portfolio.
One month prior, the Suffolk-headquartered company also teamed up with Luxsit Organic Care to create the packaging for its new organic Salviderm Naturligt Vis product range.
The Naturligt Vis (or ‘Natural Way’) range is based on natural ingredients and the launch range comprised eight products: three HDPE bottles from M&H’s standard product range, one with borage for normal and one with shea butter for dry skin, as well as four products in tubes
The packaging design featured bright green foliage, which, according to packaging firm, conveys the product’s natural proposition.