Aqua Bio Tech rebrands product to align with cosmetic use
After studies showed its ingredient Zonase X had anti-ageing properties, Aqua Bio Technology decided to rebrand it, and showcase it at this year’s in-cosmetics in Milan.
CEO Arvid Lindberg spoke to CosmeticsDesign about the challenges the company faced and the positive feedback received at the show.
The marine-based ingredient was originally marketed as an exfoliant, but studies initiated by the Norway-based company have shown that the enzyme contained in the ingredient has multifunctional properties for skin care.
This prompted the name change to Aquabeautine XL, to distinguish from the enzyme itself.
