DSM reveals the reasons for targeting the skin brightening category
DSM senior marketing manager for skin care, Dr Mathias Gempeler spoke to CosmeticsDesign to reveal how the company has high hopes for the launch of its new skin brightening ingredient, Regu Fade.
Coinciding with the launch of the ingredient at the in-cosmetics show in Milan, Dr. Gempeler explained how the skin brightening phenomenon is becoming an increasingly important part of the anti-ageing trend.
Proven efficacy, ease of formulation and safety are key characteristics of this category that have all been incorporated into the development of this new ingredient.