In-cosmetics benefits from strong attendance and international atmosphere

By Andrew McDougall and Claire Videau

- Last updated on GMT

Related tags The key Marketing

The in-cosmetics show returned to Milan in 2011, with sustainability as the key theme, and more products than ever being introduced in the innovation zone.

Over 560 cosmetics companies exhibited at this year’s event providing a broad international scope. caught up with the show’s group marketing manager Cathy LaPorte, as well as other exhibitors to get their feedback on the show and the key highlights.

The positive feedback represented a successful show for most, and paves the way as the industry prepares for next year’s show, which will take place in Barcelona.

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