MWV unveils updated dispensing systems at Cosmoprof

By Simon Pitman

- Last updated on GMT

Related tags: Marketing

MeadWestVaco has unveiled two new additions to its dispensing portfolio at the recent Cosmoprof industry event in Bologna, Italy.

The US-based company platformed the new Mark VII Max Mist Spray, together with the Adagio all plastic pump – two innovations that are claimed to highlight the latest technologies in dispensing systems.

“The beauty industry is looking for beauty and personal care packaging that is highly customizable, sustainable and efficiently manufactured,”​ said Eva Martin Fernandez, MWV’s marketing manager for Beauty and Personal Care, Europe.

Growing demand for sophisticated packaging design

Martin added that the two dispensing systems had been designed to compliment the company’s existing range, as well as meeting growing demands from industry players for increasingly sophisticated packaging.

MWV_MarkVII
Mark VII dispenser

The newly updated Mark VII mist sprayer has been made available in three different spray outputs – 0.160, 0.200 and 0.300ml - to suit different types of product viscosity and desired application.

Likewise, it is also adjustable to any other product requirements without any modification to the material, accumulator or the size of the exterior of the sprayer, the company claims.

Dispenser design adapts to product viscosity

This is because the dispenser has been designed so it can be easily adapted through adjustments to the closure, in turn allowing for ease of production for the dispensing system, leading to a quicker and more efficient manufacturing process.

The new version of the Adagio all plastic has been designed to enhance the sustainability of the dispensing system, thanks to the fact that it is metal-free and has been designed around high production outpout.

Likewise it has also been designed around increasingly demanding consumer needs, having a lock-up system and a suck-back design to prevent residue from accumulating around the spout.

The company says that the new Mark VII has been specifically design for high viscosity formulations, while the new Adagio is best suited to moisturisers, lotions, body care treatments and hair serums.

Related topics: Packaging & Design

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