Edelmann eyes expansion in new growth markets

By Simon Pitman

- Last updated on GMT

Related tags Investment

Having reported healthy sales growth in 2010, Germany-based packaging provider Edelmann says it will look to both developing markets and beauty for future growth.

The company reported that during 2010 sales grew by 4.4 per cent to reach €188m, which meant the company once again reached the same level of sales it reported in 2008, following a difficult year in 2009, when the company was impacted by the economic downturn.

Referring to the 2010 financial years as a ‘challenge’ Edelmann management spokesperson Dierk Schröder underlined the fact that the company’s beauty packaging operations accounted for approximately 40 per cent of its total turnover.

3.5 billion pieces manufactured in 2010

The company said the during the course of the financial year its 1,500 group employees produced a total 3.5 billion cardboard package solutions and leaflets.

“Against the background of clearly rising prices in the produrement markets, we were able to exploit our process and market expertise to the full,” said​ Schröder.

The company has been eyeing international expansion outside the domestic market in Germany, a strategy that has been supported by the expansion and modernization of its production facility in Pruszkow, near Warsaw, Poland and the facilities for its majority holdings in Zalai Nyomda, in Zalaegerszeg, Hungary.

Expansion in Latin America

Likewise the company has also invested in its production facilities Eschbaumer, Germany, which will up its production capacity for leaflets, specifically to feed growing demand within the beauty care market.

In the company financial year, the company says it will invest in technological solutions to help its expansion into new and developing markets such as Mexico, specifically in the area of system selling, which will see the advent of new solutions for leaflets and outserts, the company says.

In light of the investments in production expansion and new technologies and heightened demand, the company is forecasting that sales will grow by more than 20 per cent in 2011 and should hit approximately €230m.

Related topics Packaging & Design

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