Dove deodorant’s digital marketing drive

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Anglo-Dutch consumer giant Unilever has taken steps to grow its digital media output, by naming EHS 4D as its global digital agency for the Dove deodorant portfolio.

EHS 4D will be responsible for devising and implementing the global digital strategy for Dove Deodorant, to include web, app, display and social media activities for the portfolio's brands.

"We fully intend to embrace the digital opportunity moving forward and are really excited to be partnering with EHS 4D​to do this,”​ said Kathryn Harris, global brand director of Dove Deodorant at Unilever.

This appointment will not affect the brand's current relationships with Ogilvy and Mindshare, which handle above the line and media planning and buying, respectively.

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