PCD workshop focuses on how packaging innovation enhances brands

By Simon Pitman

- Last updated on GMT

Related tags Value added

This year’s PCD Congress will feature a series of workshops focusing on how different aspects of packaging innovation can serve to bring added value to brands.

The half day programme will begin on the morning of February 8th, with a series of workshops devoted to areas including preservative-free products, services and functionality and samples packaging.

The morning session will be moderated by Alain Bethune and Charles Duclaux from L’Oreal, who will be presiding over the three groups, each composing of 8 to 10 participants.

Workshops on perfume-free, services and samples

The first group will be focused on specific aspects relating to packaging for preservative-free products and will look at issues including individual technologies for different products, the benefits to the consumer and packaging complexity.

The group focused on services and functionality will be looking at services designed around different consumer needs, the benefits to the consumer and the impact on the design and the environment.

The samples packaging workshop will focus on how to best reach out to the consumer, individual fields of application, as well as design and environmental impact and how innovation impacts design and material specification.

These morning workshops will culminate in a presentation by each group summarising the different conclusions and specific methods agreed on during the discussions.

PCD expecting record attendance

PCD 2011 will open its doors February 8 – 9 at the Cité des Sciences et de l'Industrie, in Paris, where around 1,400 participants from approximately 30 countries are expected to attend.

The show will take the same format as in previous years, being divided up into a two day conference programme that will culminate in an awards ceremony on the final day, together with a show floor featuring 60 exhibitors.

Last year the show took place in the same location at the end of February and attracted approximately 1,200 visitors over the two days, representing both cosmetics brands and packaging suppliers.

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