Labeling innovation can increase customer sales, HP

By Andrew McDougall

- Last updated on GMT

Related tags: Label

Global technology company HP has announced that BH Barcode of Israel, is helping its customers to be more profitable with its range of digitally printed labels helping to increase customer sales by up to 30 per cent.

BH Barcode produces labels for businesses within health and beauty, vitamins labels and cosmetics labels, for bottles and jars, and specialty packaging such as expanded content labels.

A privately owned business with 30 employees, BH Barcode installed HP’s Indigo press ws4500 roughly one year ago for the production of labels and barcodes with variable content.

Earlier this year, it was recognised for its products at the fourth annual HP Indigo Digital Labels and Packaging Awards Contest, where the company was awarded first prize in the ‘Health and Beauty’ category.

The winning entry was a simple label design using HP ElectroInk White and a special bronze effect, completed on BH Barcode’s in-house finishing system. The customer, for whom this label was produced, reported that sales of the product featuring the new label design increased by 30 per cent.

“The future is innovation. Variable data printing capabilities are very important for the industries we work in, but digital technology also enables us to offer our customers cost-effective, short-runs for highly profitable solutions,”​ said Yaniv Harari, manager at BH Barcode.

Harari explained that BH Barcode’s success owes a lot to the functionality of the HP press, and that having a vast range of colours available enables it to offer its customers better designs and meet their brands’ colour requirements with consistently accurate print.

“In addition, the speed of our HP Indigo ws4500 and the quick set up time were key reasons why we purchased this press. It helps us to achieve fast turnarounds, which is important for a company who is running a 24/7 shift, and I can show my customers immediate results without making unnecessary orders or doing print tests beforehand,”​ concluded Yaniv Harari.

The Israeli printing company also serves the plastics, medical, textile, shipping, and wine industries and considers the key to meeting the requirements of this wide ranging customer base is to offer the latest innovations in label printing.

Related topics: Packaging & Design

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