New packaging concept offers greater protection: Storopack

By Andrew McDougall

- Last updated on GMT

Related tags Aroma compound Cosmetics Perfume

Germany-headquartered Storopack has announced that one of Bejar Signature’s fragrances will feature its new packaging concept which utilises expanded polypropylene (EPP), claiming more protection and appeal.

The ‘Goldskin’ fragrance product from Bejar Signature is the latest candidate to have been given a packaging makeover by Storopack.

Bejar's Goldskin fragrance with Storopack's EPP casing

The use of EPP for retail packaging has been entrusted to the team from the Storopack Moulding Division in Mollet, Spain, where the project is being managed.

The experts in Mollet were keen to point out the benefits of using EPP in retail packaging, which they said includes its capacity for implementing the most unusual shape ideas, and its low volumetric weight, which the company claims is a bonus along the whole supply chain.

The packaging manufacturer states that by using EPP for the outer casing it creates a sales presentation with a look and feel which is quite out of the ordinary for the cosmetics sector.

Storopack feels the contrast between the beauty products and the technical material of the outer casing effectively underpins the statement made by each of the fragrances.

“The appeal of Goldskin is all about glamour and luxury,” ​according to Storopack.

The EPP material is insensitive to damage, and is more likely to remain unscathed over time, considering traditional cardboard packs which may suffer handling or transport damage.

For its relaunch with the new pack, Storopack suggested the use of expanded polystyrene with an elegantly laminated surface achieved by texturing.

Previously, the perfume was retailed in a collapsible box, whose special ‘home impact’ effect was achieved using a wooden platform for the flask.

The packaging firm claims the flask sometimes damaged the box from the inside – a problem which claims to have been eliminated as EPP provides great product protection even over long transportation distances.

The new concept has a base element that doubles up as a platform. The slip-on lid fixes the flask in the packaging.

The Goldskin fragrance is one of two fragrance packs to have been revamped by the packaging company.

The other fragrance, ‘Zentropy’ by Nelia Internacional Cosméticos, used a porous variant of EPP in which the individual beads are cylindrical in shape with a continuous opening, for its perfume flask and spray deodorant.

Projects completed in previous years also include two fragrance lines from fashion designers: For Roberto Verino and Carolina Herrera, whose perfume is produced by Antonio Puig.

Related topics Packaging & Design

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