Natural Beauty Summit opens its doors in Paris

By Simon Pitman

- Last updated on GMT

Related tags Marketing

On Monday 22nd November The Natural Beauty Summit will open the doors to a two-day conference that will lift the lid on key trends such as labelling, distribution strategies, biodiversity and marketing.

The editorial team will be attending the event and will be reporting back on some of the key findings and conclusions made during the presentations, which will given by some of the most prominent industry professionals in the category.

Industry leading growth over the past few years has seen the natural and organic beauty segment emerge from a tiny niche category into a fully-fledged part of mainstream cosmetics.

But the category is still in its infancy, relatively speaking. This means that many personal care players are either eyeing a first move into the category or else they want to gain knowledge about how to further expand into the category and exploit the tremendous growth potential that still exists.

Programme designed by leading industry consultants

With this in mind, the two-day Natural Beauty Summit has been designed by two leading consultants in the natural and organic beauty segment, Sandie Jaidane and Michel Gutsatz, to incorporate four major themes each day for each day of the programme.

The first day of the programme will commence with a discussion about which market segmentation to adopt for natural and organic cosmetics, with input from Kline, Datamonitor and Natura.

Another session looks at identifying European consumers of natural products, and the final two sessions of the day will highlight new European distribution strategies as well as examining pharmacies as a potential retail channel.

Sustainable development challange

The second day of the event will be almost entirely dedicated to the sustainable development challenge, with the four presentations concentrating on the areas of ethical marketing strategies and sustainable cosmetics packaging and development,

The other session during the second day of the programme will concentrate on an increasingly important area for the industry: Biodiversity, intellectual property and biopiracy, a presentations that will include industry players Unitis, Phytotrade Africa, Ainy and Alban Muller.

Rounding off the event is the eighth and final session, with representatives from Febea, Cosmebio, Ecocert and NaTrue exploring natural and organic regulation for cosmetics.

More information about the event, which is organised by ITEC France, can be found here​.

Related topics Market Trends

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