Eye contour product, Immortelle Divine Eyes, and Immortelle Divine Extract serum are the two products, from the range of three, that have called upon Aptar beauty and home.
The French beauty brand has chosen to incorporate the alpha 150 mcl mechanism, which claims to guarantee optimum dispensing of the formula while protecting it from any contact with metal.
The alpha mechanism has a little plastic ball which was designed to prevent the spring from having any contact with the product, the company said.
The alpha also features ‘back-suction’ ability, enabling the very last drop of the product to move up inside the actuator so that the nozzle remains completely clean after each use.
There has been vast growth in the industry for contactless packaging solutions as they can help guarantee maximum protection against bacteria, allergens and micro-organisms.
‘Most suitable’ design
With this key feature in mind, Aptar also believes its design of the mechanism makes it the most suitable solution for L’Occitane.
“Sturdy and reliable, the alpha mechanism, combined with the Metropolitan design, was the appropriate solution for fulfilling the high-quality expectations of L’Occitane,” said the packaging firm.
The alpha mechanism has been particularly adapted to the dosage of creams and highly viscous products according to Aptar.
The company also states that the mechanism has a low actuation force, and is a high quality dispenser.
Beauty driving revenue
Earlier this year, Aptar highlighted its beauty & home segment which saw growth of 11 per cent, as the most notable in the company.
The segment which serves fragrance, cosmetics and personal care customers, currently accounts for 52 per cent of total revenue.