Sleever extends textured shrink films for luxury fragrances
The company launched the tactile varnish earlier this summer and has since been showcasing the range of possible finishes at industry events.
October’s Luxe Pack show in Monaco saw the launch of the wood collection, a range of sleeves inspired by the look and feel of wood.
The advantage of the varnish and the different textures is that it makes people want to reach out and touch it, explained Sleever International’s marketing manager Bruno du Plessix.
“Its all about the development of sensorial marketing, about the feeling [of the product],” he told CosmeticsDesign-Europe.com.
Textures: the new trend
Textures, and adding a new sensorial dimension to products, characterises the market this year in contrast to last year’s overriding trend which was transparent, black and white, he explained.
“Take Issey Miyake for example, before they were working in total transparency, now it’s a wood aspect. It’s a new trend, a different touch to give a new sensation,” he said.
These different effects can break old habits and open up new product presentation possibilities, which is why it interests the cosmetics industry, he added.
Other collections in the tactile range include metal, skin, stone and textile, and the next range will be presented at next week’s Emballages show in Paris.
The SkinSleever tactile effect is created using the company’s Helioflex printing technology, which gives a 3d, textured quality.
According to the company, the addition of the new technique does not alter the sleeve’s properties, and a good retraction curve (between 50 and 80 percent) can still be achieved.
