‘Sustainable beauty’ the main theme at in-cosmetics 2011

By Andrew McDougall

- Last updated on GMT

Related tags Personal care ingredients Cosmetics Personal care

Personal care ingredients exhibition, in-cosmetics, has announced ‘sustainable beauty’ will be the key theme explored at next year’s show in Milan, with close attention to proposed new ingredients and innovative products.

The 2011 exposition will investigate the challenges and key drivers of success in the development of sustainable cosmetics, from new product concepts to sourcing, formulation, industrial processes and packaging.

Lucy Gillam, Exhibition Director at in-cosmetics, told CosmeticsDesign-Europe.com: “Now in our 21st year of hosting in-cosmetics, we have witnessed to some amazing developments in the personal care ingredients industry over the years. The popular in-focus feature, will turn the spotlight on sustainable beauty, looking at the entire lifecycle of products - from sourcing, formulation, production, packaging to end use.”

In-focus feature to showcase product prototypes

The in-focus feature will be sponsored by Beraca, the Brazilian natural organic ingredients supplier, and will showcase a range of innovative product prototypes seeking to define the core principles of sustainable development in the beauty industry.

The in-focus piece attracts over two thirds of in-cosmetics visitors every year, and Gillam believes it is fast becoming the most ‘unmissable’ personal care industry event.

“With so many key industry participants attending the show, in-cosmetics has become a must attend event within the personal care industry calendar offering a crucial insight into scientific advances, emerging markets and an unrivalled educational programme. It also has an unprecedented reputation for innovation and is an excellent source of industry expertise.”

Ingredients take centre stage at the Innovation Zone

Other highlights at in-cosmetics include the Innovation Zone presenting some of the latest ingredients launched by exhibitors and innovative beauty product selected by Mintel Beauty Innvation. Gillam told CosmeticsDesign-Europe she felt the Innovation Zone will display cutting-edge products from both young and well-established names in personal care ingredients.

“Scientific seminars will take a look at the latest developments and opportunities in biotechnologies, nanotechnologies and anti-ageing whilst our workshops will offer practical advice on formulation challenges including replacing synthetic chemicals, especially surfactants and emulsifiers, with natural alternatives,”​ Gillam continued.

Event to be held in Italy’s second city

Over 500 exhibitors of raw materials and ingredients, research labs, software providers, industry associations and leading publications, including CosmeticsDesign-Europe.com, are expected at next year’s event in Milan.

Given that the Italian cosmetics and toiletries market is worth €9.1bn, just behind France and Germany, which are worth €12.8bn and €10.5bn respectively, the event organisers deemed Milan as the most appropriate setting for the 2011 show.

The exhibition will take place at Milan’s Fiera Milano Rho exhibition centre on 29-31 March 2011.

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