The sleeve aims to provide a 360 degree visual enhancement for the packaging and is designed in two sections, one for the top and one for bottom part of the bottle.
The design itself posed a number of technical challenges, specifically how to ensure that the sleeve did not impact the functionality of the fragrance bottle, while also ensuring the continuity of the distinct striped design, according to Sleever.
Tiny flap to ensure functionality
One of the most technically advanced aspects of the design is the fact that the sleeve has been made with a tiny flap, which the company says helps to guarantee high precision positioning as well as preventing it from sliding once the bottle is opened.
The bottle itself was designed by Aptar Beauty + Home, with the main challenge being to provide travel-sized packaging for the Jellies line.
The stripy ‘bonbon’ packaging attributed to the sleeve design resembles miniature sticks of rock, and Aptar Beauty + Home used a white plastic Rainbow Pump to contrast with the colourful bottle.
Cap was custom-made
Aptar said it also created a special cap to match to thebottles at the request of the L’Oreal Group.
The five fragrances in the range, which include Anaïs Anaïs and Amor Amor, are available in 20ml formats.