Alcan Packaging Beauty helps Guerlain redesign compact

By Simon Pitman

- Last updated on GMT

Related tags Alcan packaging beauty Graphic design Design

France-based Alcan Packaging Beauty has reinvented the Terracotta compact for beauty brand Guerlain using renowned French designer Ora Ïto.

This is Ïto’s second design for the brand, following on from his creation of the packaging design for the Idylle Fragrance.

Sleek, seamless design

The design consists of three basics parts; a transparent SAN lens with gold stamping to enhance the brand name, a brown lid with a metal-finish platform and a hinge ring with a brown metal-finish.


The three parts are assembled using ultra-sound welding, which provides a sleek, seamless finish that is in keeping with the design’s polished and luxury brand focus.

Likewise, the closure is secured using a magnetic system, which also contributes to the sleek look of the compact as it is free of added clasps and securing devices.

Une Natural Beauty

Alcan Packaging Beauty also recently designed the packaging for three of Une Natural Beauty’s make-up products.

The lip gloss and two mascaras that form part of the new brand’s range are eco-designed, and the majority of the products are Ecocert certified, according to the company.

The packaging is made from recyclable polypropylene, which, together with the natural ingredient-based formulations, minimises the environmental impact of the finished product, say Alcan Packaging Beauty.

The products feature a ‘sleek white design’ with green pad printing that reflect the eco-consciousness of both the brand and consumer.

Alcan Packaging Beauty to be sold

Back in February this year, Alcan Packaging’s food, pharmaceutical and tobacco divisions were bought out by Australian company Amcor, in a move that cost the company just over $2bn.

At the time of confirming the deal, the company said that the remaining Alcan Packaging Beauty division would be divested separately and no further statement has been made by the company to date.

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