HCT develops eco-friendly replacement for eyeshadow packaging

By Katie Bird

- Last updated on GMT

Related tags: Cosmetics

Recycled and recyclable paperboard has replaced the plastic packaging of a number of make-up products from French cosmetics brand B Green.

The original packaging for its eye shadow and face powder products were manufactured in plastic by HCT Packaging, which was then commissioned to find a more eco-friendly replacement.

B Green HCT

Recycled and recyclable board

HCT replaced the plastic with 100 hundred per cent recycled board which was then decorated with a paper wrap to fit with the rest of the brand.

“A lightweight and compact cardboard component was chosen which was then customised to reflect the client's brief,”​ explained project manager for HCT France Cecile Lajoinie.

In addition to being more sustainable, the cardboard also gives a lightweight finished product.

“The compact size and light weight of the finished product allows it to be easily transported in any make up bag,”​ Lajoinie explained.

An inner lid, also out of recycled board, was incorporated into the design to protect the product within, and a cardboard spiral tube was added to allow the product to close securely, a spokesperson for the company told CosmeticsDesign-Europe.com.

Consumers are informed on the brand’s website that the packaging is 100 per cent recyclable.

Related topics: Packaging & Design

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