Advances in fragrant packaging can help brand owners differentiate

The encapsulation technology is the property of the France-based company ProdPrint, which claims it can impart, to a number of materials, a more accurate and long lasting fragrance than any of its competitors.

According to the company, its fragrance infused paper has caught the eye of a number of large perfume houses for both its packaging potential as well its use as a fragrance sample material in shops and magazines.

“As a brand owner I can put my fragrance advert in a magazine and not only will it smell for the individual who purchases it, but the fragrance will continue throughout the product’s life. So, when that magazine finds its way into a doctor’s waiting room, the advert will still be infused with the fragrance,”​ explained company CEO Jean Pierre Baccheretti.

He went on to explain that although he does not know exactly how long the fragrance will last, some of the first sample materials made four years ago still retain their scent.

In addition to its use in magazines, the fragrant paper can also be used by retailers as sample smelling sticks for consumers deciding on their fragrance purchase.

“The conventional testing sticks that the consumer sprays with the fragrance of their choice lose their scent over time. What we can propose is an already infused material that retains it scent so the consumer can return home and make the decision over a longer period of time,”​ Baccheretti explained.

Packaging is also an area where brand owners can benefit from the encapsulated fragrance, and here Baccheretti suggested that the inner layer in a perfume box could be scented.

Conflicting odours disguised​

According to ProdPrint the encapsulation technology it uses has a number of benefits over those traditionally available. Not only does it have a longer lasting fragrance, the fragrance reproduction is at 95 per cent.

This ‘high fidelity’ is often very difficult to achieve due to the conflicting odours of the paper itself. ProdPrint claims that with its technology these odours are disguised which allows for almost perfect reproduction of the scent.

In addition, the company said that the infused paper that results from this technology is completely recyclable as well as being significantly cheaper than other processes currently available.