Airtight lipstick packaging helps protect formula say Rexam

- Last updated on GMT

Greece-headquartered company Aromca has launched a lipstick under the brand Erre Due using Rexam’s Lips So Soft lipstick packaging.

According to Rexam, the lipstick packaging (Lips so Soft 11mm) is designed to be airtight to protect complex formulations with less structural rigidity that result from consumer demand for moisturizing lipsticks with long lasting shine.

Rexam lip so soft

The guiding shaft has a slanted end at the top, mirroring the slant of the product itself, which helps to protect a less rigid product, the company claims.

In addition, the design is slightly slimmer than a traditional lipstick, leading to a sleeker look, according to the company.

Related topics: Packaging & Design

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