“Positiong us at the forefront of sustainable and environmentally sound production within the beauty industry has always been central to the Nude ethos,” said Nude Skincare’s marketing manager Annemarie Harris.
The brand has replaced its previously used biodegradable cornstarch sleeves with Curtis’ biodegradable cartons made from Forest Stewardship Council (FSC) certified stock.
FSC accreditation reassures consumers
According to Curtis’ sales director Steve Mallett, FSC accreditation offers assurance that the material is responsibly sourced with full traceability back to the point of origin.
“Consumers buying FSC certified packaging can be confident that the packaging has been produced from material that has been harvested with care for the surrounding environment, from a programme where up to 4 trees are planted for every tree felled and that the forest owner is being paid a fair price for the wood,” he told CosmeticsDesign-Europe.com.
The cartons are printed using non-toxic inks and a water-based matt seal, according to Curtis. Additionally, packaging the cartons on site at the point of manufacture also contributes to a reduced carbon footprint.
Sustainability does not have to mean increased costs
According to Mallet, the assumption that sustainable packaging equates to increased costs is a common misconception.
“For the brands themselves, there is a myth that sustainable packaging is more expensive - whereas the reality is that it can often lead to substantial savings,” he said.
For Mallet, the use of sustainable packaging should be integral to the ethos of natural and organic companies.
“It would be slightly hypocritical for an organic skincare range (for example) to use packaging that was not sustainable or environmentally sound. By using sustainable packaging certain brands can almost “close the loop” from product through to secondary packaging,” he said.