Mibelle invests in UK-based Hallam Beauty

By Katie Nichol

- Last updated on GMT

Related tags: Marketing, Cosmetics, Personal care

Cosmetics manufacturer Mibelle, a subsidiary of Swiss retailer Migros, has announced it has acquired a majority stake in UK Company Hallam Beauty.

Bradford-headquartered Hallam Beauty is a contract manufacturer and formulator of personal care products with 270 employees. Since it was founded in 2005 by GRI Group, its turnover has more than quadrupled to reach £37m (€40.7m).

“Hallam fits very well into the existing Mibelle culture of highly innovative products and tailor made marketing concepts,”​ director of Mibelle, Luigi Pedrocchi told CosmeticsDesign-Europe.com.

Strengthening position in international markets

According to Mibelle, investing in Hallam Beauty will allow the company to reinforce its already solid position in the international cosmetics and personal care market.

“By combining our research and development endeavors, as well as our marketing activities, we can strengthen our position in the international market,”​ Pedrocchi said in a statement.

Mibelle exports more than 50 per cent of its products, mainly to the European market, according to Pedrocchi, and has been active in the English market for over ten years.

He added that it was a logical step for the company to now have an operational base in this market in order to be closer to its customers’ needs.

Hallam Beauty shows healthy growth

According to Pedrocchi, Hallam Beauty has weathered the recession well.

“Hallam Beauty is one of the very few producers of private label cosmetics in the English market that is not in a turn around situation. On the contrary: Hallam is pursuing a healthy growth and is very profitable,”​ he said.

The company will also benefit from the resources of the Mibelle Biochemistry business, which supplies active ingredients for personal care to the global market.

The current Hallam Beauty management will continue to direct the company and retain a minority stake, according to Mibelle, which said the takeover will not involve job cuts.

Related topics: Business & Financial

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