Budelpack unveils UniTube portion pack concept

By Simon Pitman

- Last updated on GMT

Budelpack Poortvliet has introduced into Europe its latest tube packaging concept, UniTube, providing easy opening and lower costs.

The Nertherlands-based company says the concept has been developed around flexible laminate and it will be produced through a co-operation agreement with Israel-based company Expack Packaging Solutions.

The co-operation agreement means that Budelpack now has full license to market the packaging in all categories within the European market.

Manufactured under license

The agreement will also lead to the investment and installation of more machinery at Budelpack's manufacturing facility to produce the packaging, which will take place in the second quarter of 2010.

The UniTube concept is based around mono-dose portion packaging, with a shaped top designed to suit all types of liquids, and according to Budelpack packaging innovation manager, the design tackles two frequently encountered problems:

“Easy opening, without making use of expensive laminates using laser scoring as well as 100 per cent controlled dosing,”​ he said, while also pointing to the fact that the use of flexible laminate helps to give the product a distinct price advantage.

Already tried and tested in Israel

UniTube has been available on the Israeli market for the past three years, where Budelpack claims it has already been proven as a leading product in the sample packaging category, both on a technical and a commercial level.

The technical advantages of the laminate include the fact that it provides an optimal print surface on both sides of the tube, which Budelpack claims will help to improve opportunities for promotion, branding and product information.

The UniTube innovation is the latest in a line of new innovations from Budelpack, which have also included the recent launches of EdgeStand and the Air Tight Cap onto the European market.

Related topics: Packaging & Design

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