Promens launches eco version of luxury cosmetics jar

By Katie Bird

- Last updated on GMT

Packaging supplier Promens has released an eco version of its luxury Crystal range of cosmetics jars.

The Crystal containers have been designed with thick walls to give a luxury effect; Promens’ Eco version strives for the same effect but with thinner walls and therefore less material use, communication manager Céline Guerreiro explained.

“The functions and performance of the Eco version are the same as the regular product,”​ she told, with the only difference being the thinner external wall.

Currently the Eco Crystal is only available in a 50ml format but other sizes (15ml for face formulations and 200ml for body products) are available on customer request.

In addition, a 30ml inner can be put inside the proposed 50ml Eco jar, Guerreiro added.

Two materials can be used to make the Eco Crsytal - SAN and PP.

Recyclable version

The PP version has particularly good green credentials according to the company as it is recyclable, and it comes in three versions.

“The PP versions offer three different external aspects: gloss, matt or soft touch. This gives the brand the possibility to choose the finishing that best suits the product range,”​ Guerreiro said.

Although not recyclable, the SAN version of the Eco Crystal is eco-friendly as it uses smaller amounts of material than the original luxury crystal, the company explained.

Promens eco crystal resized - promens only

This version conforms to the demands of luxury cosmetics players as it gives maximum transparency and the integrity of glass.

Both PP and SAN can be decorated with hot stamping, tampo-printing and lacquering, Promens said.

Related topics: Packaging & Design

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