“One of the major trends of the past years is certainly the growing importance of the ecological, social and economic added value of products, such as sustainability, fairness and social responsibility,” said Claus Rättich, a member of the management board of show organisers NürnbergMesse.
The event is taking place on the 17-20 February 2010 in Nuremberg, Germany and provides a platform for showcasing products and exploring market trends through an exhibition and series of seminars.
The exhibition hall is expected to play host to more than 180 suppliers of natural cosmetics and body care products, as well as drugstore articles and wellness products, according to the show’s organizers.
Cosmetics and Personal Care companies exhibiting at the show include Melvita, Weleda and Logona Cosmetics.
A highlight of the show, according to the organisers, will be the Novelty Stand, which will offer visitors the opportunity to view new products and developments, including those from natural cosmetics company Lavera.
Running parallel to the exhibition will be the Vivaness Forum, featuring a total of 17 presentations on natural personal care and wellness from selected speakers.
Kicking off the forum on Wednesday 17 February is a presentation about the newly developed certification for natural cosmetics followed by a discussion.
Continuing the regulatory theme is Friday’s seminar programme with a Global Natural Cosmetics Standards Update organized by Organic Monitor, which features speakers from NaTrue, QAI and BDIH.
The forum takes an international approach through providing attendees with a global market overview for natural cosmetics, also courtesy of Organic Monitor. Additional seminars narrow the focus with presentations focusing on subjects such as natural cosmetics in the French organic food trade and organic personal care in North America.
Vivaness runs alongside Biofach, the World Organic Trade Fair. For more information, please visit the Vivaness website