Shrink film copolyesters offering increased design options now available in Europe

By Katie Nichol

- Last updated on GMT

Eastman Chemical Company, a manufacturer of chemicals, fibers and plastics, has now made its Embrace copolyesters for shrink film available in Europe.

The copolyester shrink film has many applications in the cosmetics and personal care market, and can be used with hair care, body care and cosmetics products, the company says.

According to the company, using shrink film means the entire packaging surface of a product can be used for promotion. Packaging designers can therefore increase the visual impact of a product, which is crucial for brand differentiation and building brand loyalty.

“Brand owners must do everything possible to attract anxious customers in this tough economy,” ​said Michael Hartmann, Eastman’s market development manager for packaging solutions.

In addition to allowing products to stand out on crowded store shelves that display international brands alongside private-label products, the increased printable space sits well with the need to display EU-regulated product and packaging information, Eastman says.

Green credentials

Environmentally-friendly and recyclable, the copolyester for shrink film uses less materials as it allows for thinner packaging walls. In addition, full-body shrink film means there is no need for secondary packaging, reducing packaging waste.

As the Embrace resins do not use glue to adhere to bottles and can be fully removed without leaving a residue, this makes for easier recycling on the part of consumers.

"The consumer desire for captivating and environmentally friendly packaging is undeniable,"​ said Hartmann, “Our Embrace portfolio of products will enable brand owners throughout Europe to deliver innovative package designs while using less material."

Eastman Only - speaky Green

Various design possibilities

As well as offering good clarity, printability and toughness, films manufactured with Eastman’s copolyesters have a shrink rate of up to 80 percent, the company claims. This allows them to ‘contour more closely to complex curves’​, increasing the design possibilities in terms of packaging shapes.

In addition, the shrink wrap offers many options for decoration and embossing, with printing using thermochromatic, metallic, and glow-in-the-dark inks just some of the available options.

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