Bulldog men’s care brand goes international

By Simon Pitman

- Last updated on GMT

Related tags United kingdom Retailing

UK male grooming brand Bulldog is going international, targeting department stores throughout Sweden with its skin care and shaving range.

The company says it has struck a deal to distribute its product range in two of the country’s leading stores, Åhléns and Kicks, which will initially see the brand appearing in 200 stores.

The move forms the first step in a plan to make a big impact in the main Scandinavian markets, with the ultimate aim of achieving distribution in 1,000 stores over the course of the next three years.

Eyeing global distribution in 2010

The company says that the move into Scandinavia should be the first in a series of new international markets that it is hoping to conquer in the course of 2010.

In a statement the company said it had already received interest from leading retailers in markets such as Japan, the US, Germany and France, interested in making the range available in their retail outlets.

Company spokesperson Patrick Hobbs said that, despite the company’s aims to go international with the brand, it remains committed to manufacturing the product range in the UK, in an effort to support British workers.

Targeting men's anti-ageing

Back in October Bulldog launched its first anti-ageing moisturiser in an attempt to benefit from a category tipped for growth.

Containing tannic acid from oak apple, vitamin E and a blend of five essential oils, the product is marketed on the inclusion of natural ingredients and the avoidance of ingredients such as sodium laureth sulphate and parabens, which have received a certain amount of bad press.

The company also claims that manufacturing and bottling all of the products in the UK in recyclable material helps keep down its environmental footprint.

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