Symrise launches antioxidant rich superfruit extracts for cosmetics

The company already has a large collection of superfruit ingredients aimed at the food and beverage industries and is hoping the ‘stunning success’ of the ingredients in these sectors can be repeated in the cosmetics market.

Twelve superfruit extracts, including goji berries, pomegranate and blueberries, have been added to the Germany-based company’s Actipone range, and more will join if potential candidates are found, explained Symrise’s global product director for botanicals Cornelia Jones.

The company’s Actipone brand contains extracts of plants that have proven efficacy for cosmetics-related purposes.

In the case of the superfruit extracts, Jones explained that the company tested a large number of fruits and chose those which showed strong antioxidant properties.

Symrise already offers a range of superfruit extracts as part of its Fruitapone range, but those that make up the Actipone collection are the only ones launched together with antioxidant data.

High in antioxidants​

Antioxidants have become a key ingredient in many cosmetic formulations especially for anti-ageing products, explained Jones, and Symrise recommends the ingredients for both skin and hair care applications.

“Superfruits excellent characteristics and their stunning success in the food and beverage sector are convincing arguments for integrating them into skin and hair care products,”​ said global head of cosmetic ingredients at Symrise Dr Joachim Röding.

In addition, the company hopes the superior consumer awareness of the extracts should ensure their success.

“Consumers know about superfruits’ positive effects and will also appreciate them in cosmetic products,”​ added Röding.

Indeed, market research company Mintel highlighted the superfruits that started out in the food sectors as one of the trends to watch out for.

Acerola, for example, started out in yoghurts and drinks but has been appearing in skin care in Japan for the last five years and is expected to continue to gain a following in the industry globally.