Beauty business KMI Brands adds Naked skin care to the fold
The UK-based company holds a number of brands that operate in the beauty segment including King of Shaves and Ted Baker fragrances.
With the purchase of Naked – a skin and hair care range that claims to use 97 percent plant and mineral derived ingredients – its footprint in the washing and bathing sector will increase.
According to KMI Brands CEO Herbie Dayal that brand fits well with others in the KMI portfolio and will help the company target the important female hair care market.
“The Naked brand will also play an important role in the continuing international development of KMI,” he added.