Cheap anti-ageing cream beats all the competition

- Last updated on GMT

Related tags: Aging, Skin care

A Simple anti-ageing cream that retails for £3 (€3.40) has beaten the competition in an independent study carried out by Which?

The UK consumer watchdog said its research showed that Simple Kind to Skin Replenishing Moisturiser proved to be just as effective as luxury brands costing many times more.

Which carried out the study on a panel of women aged 35 to 65 and said that the Simple moisturiser actually proved to be more effective than some of the luxury brands it tested.

The women, who were blind tested, applied the creams daily and the results were then tested by a panel of approved analysts, who registered the results.

The title for best overall cream went to Nivea’s Visage Anti-Wrinkle Q10 product.

Related topics: Market Trends

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