Pantene formulation technology combines natural and efficacy

Related tags Formulation

P&G formulators have developed a new formulation for the Pantene hair care range that combines natural ingredients of the Cassia plant to improve hair condition.

The new innovation is included in the Pantene Pro-V Nature Fusion, which now features two new shampoos containing Cassia.

The company claims that the inclusion of the extract helps to bring about softer and shinier hair, which is also more resilient to damage caused by environmental factors and hair styling.

The new formulations was created in collaboration through a panel of scientists and formulators from 11 different countries to create a product that 'unlocks the power of nature' to help deliver better hair care.

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