Worlee Cosmetics launches film former with unique formulation

By Leah Armstrong

- Last updated on GMT

Related tags Cosmetics Cosmetics design

Germany based company Worlée Cosmetics has launched a film former that claims to be its most advanced formula yet and builds upon the company’s existing portfolio for use in decorative cosmetics.

Called Micromer C60/42, the formula can be used in foundation, liquid eye liner and mascaras. It is described as a “film forming agent with low-viscosity, high solids aqueous emulsion polymer which is pre-neutralized, with a low Tg and provides a flexible film”.

Sophisticated formulation

Steve Hausmann, marketing manager at Worlée, told Cosmetics Design that the distinctive feature of this new formula is the long-lasting effect it gives to mascara and eye liner.

He added that existing film formers used in cosmetics generally build a very hard and easily removed film, but that Micromer C60/42 is flexible, clear and soft.

According to the company, the polymer is developed by a new composition of monomers with different properties, which attributes to the unique performance of the ingredient. It is said to work especially well in mascara systems.

Hausmann said that this latest addition offers new possibilities in film forming agents. Four other film formers are available at Worlée, each of which offer varying levels of water resistance, flexibility and hardness.

Increased formulation flexibility

For instance, three of the film formers are very flexible and water resistant, but one of them is very hard and easily rinseable. Worlée has designed the formers to have different properties to broaden their potential uses.

Whilst it is clearly an advantage for eyeliners and mascaras to have waterproof properties, it is also important that decorative cosmetics are easily removed and washed off the skin. Worlée also states that the new formula has a silky feel, which is an attractive property in the decorative cosmetics market.

Cosmetics Design has previously reported a rise in the use of sophisticated formulations, film formers, sensorial agents and specialty surfactants in the midst of difficult times and increased competition for chemical suppliers.

Bayer Materialscience has just forged a distribution agreement with ET Horn as part of efforts to increase availability of its film former products.

The company said that the film former market, which serves industries such as mascaras, foundations and face creams, has remained a constant throughout this recession.

Related topics Formulation & Science

Related news

Show more