GSK launch ‘love your mouth’ campaign to support oral care brands
GlaxoSmithKline is launching a mouth care campaign telling consumers to ‘love your mouth’ supporting its oral care brands.
The campaign will combine print and online advertising with in-store activities and will feature its Aquafresh, Macleans, and Senosdyne brands, according to press reports.
The aim of the campaign is to educate consumers about oral care while highlighting the role each of the company’s brands and products have to play in good oral health.
A number of new products have been launched this year by the company into the oral care category, including a recent addition to Sensodyne enamel care range, Pronamel Daily Mouthwash.
