Cosmetics Valley focuses on international markets at in-cosmetics

By Simon Pitman

- Last updated on GMT

Related tags Cosmetics

French industry support body Cosmetics Valley says it will be promoting twelve French companies under its umbrella at the forthcoming in-cosmetics show in Munich.

Dominating a corner of Hall A2 at the Munich Trade Fair Centre, the Cosmetic Valley will form part of the France Pavillion, helping to promote one of France's most important industries and underlining its position as the leading country for cosmetics production in Europe.

The twelve companies have been selected to demonstrate some of the most innovative and technologically advanced products and services on offer to personal care manufacturers and distributors both in France and world wide.

Of those twelve suppliers, the companies represent three crucial areas in the development and manufacturing of personal care products – logistics, raw material suppliers and companies involved in testing and analysis.

Raw materials, logistics and research...

Raw materials suppliers will be represented by Fruitafood, from Eure-et-Loir, PCAS from Yvelines and Phycosoruce from Val d’Oise.

Testing and analysis will be represented by seven companies, including Orion Concept, Spin Control and Transderma Systems, all from department Indre-et-Loire, together with the Campus de la Cosmetic Valley, which includes several universities from the region.

On the logistics side, there are four companies, including ARF Aromes et Perfumes, which specialises in research in the area of fragrances, as well as Transmatic, another company from Yvelines specialising in quality control.

Showcasing services to international markets

The fact that Cosmetic Valley is helping to promote twelve of its members on the stand is part of a focus to promote its members to international clients.

Indeed, this focus kicked off in 2008, when just two of its members appeared on the in-cosmetic stands to give them exposure to a wider customer base.

The larger presence on the stand this year reflects the organisation’s aims to promote its members and diversify their business reach beyond just serving other French companies.

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