Maesa Group launches private label range for French supermarket

By Katie Bird

- Last updated on GMT

Related tags Private label Milk Value added Maesa

Contract manufacturer Maesa Group is launching a private label bodycare range for French supermarket chain Auchan.

The France-based company says the range, which is exclusive to Auchan’s 119 stores, illustrates the value solutions it can offer retailers in a recession.

“Set against the economic backdrop of a recession, this launch is emblematic of the value added that Maesa is able to offer retailers, delivering turnkey solutions for original and quality private label products that are also accessible in terms of their pricing,”​ the company said.

The Auchan range is made up of seven products including a shower cream, hand wash, body milk and a body scrub.

Prices range from $3.25 to $6.50 for the range which is offered in five scents and colours.

Full outsourcing

Maesa Group took control of the concept, design, formulation and delivery of the products as well as being involved in the marketing of the products including the development of dedicated presentation stands in store.

According to cofounder Gégory Mager, it is the large range of services offered that is the company’s strong point.

“With the integration of design, laboratory work, sourcing and production, we are able to fully outsource complete sections in the beauty and home fragrance world,”​ he said.

The company recently acquired fellow contract manufacturer Zorbit Resources in the US, significantly strengthening its presence across the Atlantic.

With sales revenue $45m in 2008, Zorbit will take Maesa several steps closer to achieving its goal of a $100m turnover by 2010.

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