Called the TAG-System, which stands for Techno Airless Glass, the company claims that the innovation is likely to have a significant impact on the cosmetics segment because it is the first of its kind to combine glass with an airless dispensing system.
The company says that because of the nature of the design and the fact that it is a market first, details of how the airless systems works and how it is incorporated into the glass are not being revealed.
Combining glass with an airless dispenser
“We invented a system that combines the beauty of a glass bottle with the technical and functional advantages of an airless dispensing system,” said Matteo Moretti, CEO of Lumson.
Ideally the system is aimed at fragrance-makers because it combines the aesthetic and practical virtues of an airless dispensing system, with the quality and luxury of glass.
In the fragrance category, packaging plays an extremely important part in the development and marketing of a product, which means a particular emphasis is placed on a luxury feel combined with an upmarket and stylish design.
It is for this reason that airless pump systems have become popular for glass cosmetic products, because they do away with the need to have a system that compromises the overall aesthetics.
TAG system demonstration
The company says it will demonstrate the TAG system when it is unveiled at booth C15/D16 at the Cosmoprof/Cosmopack show, which is being held from April 2 – 6, in Bologna’s Fairground District.
Because of the unique nature of the design, Lumson says it will only show the new packaging by appointment, which can be arranged by clicking here.
Based in Capergnanica, near Milan, the company has carved out a name as a leading provider of cosmetic containers and accessories, with distribution networks and representative offices all over Europe and North America.