New RFID tag perfect for cosmetics, claims manufacturer

By staff reporter

- Last updated on GMT

Related tags Rfid

The new RFID S-tag is perfect for small items like cosmetics and healthcare products, says manufacturer Avery Dennison RFID.

The AD-805 RFID tag is the size of a postage stamp and has been designed for small items in densely packed retail environments.

"The AD-805 is a great choice for tagging small items in retail and healthcare environments where products are not always oriented uniformly,"​ said Maggie Bidlingmaier, global director of sales & marketing at Avery Dennison RFID.

Good edge-on reading

In addition to its small size, the company claims it has good edge-on reading range making it the perfect choice for plastic and cardboard blister packs.

Edge-one reading can often be difficult as the smallest part of the tag is facing the reader. However, the AD-805 has been designed with this in mind.

"Additionally, this tag provides incredible read range in difficult use cases with an edge-on orientation. There are a wide variety of industries showing interest in this tag,"​ added Bidlingmaier.

The company also note that the read range of the tag can be improved when it is found next to metal packaging or goods such as sunglasses.

RFID (Radio Frequency Identification) technology provides a means of tracking and tracing individual products throughout the supply chain.

It requires no direct line of sight unlike many other tracking technologies and can provide a unique identifier for each tagged item helping to reduce theft, counterfeiting and improve stock control.

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